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Connecting eyewear, humans and untold stories

Inspired by the city's colorful, cultural and creative identity, YOU's Amsterdam combines quirky, innovative and audacious Dutch design with diligent attention to detail.

Discover a treasure trove of alluring frames with a progressive design and fearless colors to accentuate your personality.

We're a huge advocate of self-expression

At YOU’S Amsterdam, we celebrate authenticity, and believe it is the way to connect. We aim to reshape the way we look at eyewar, and we like to for you to come with us on this journey. We want YOU’S Amsterdam to be a true

all-encompassing reflection of the city's culture, that’s why

we don’t use models and staged settings. All the lovely smiling faces you see in our campaigns are real citizens of Amsterdam who add character to the city. Just like the people, each of our frames tells its own story  — there's always an perfect match for everyone.

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